Targeted Marketing Contrivance

Targeted Marketing Contrivance is the Best way of increased competition in the industry markets. Increasing the number of players resulted in the increase in supply and a significant expansion of the range, there are make new chances of acquisition of goods, and the Markets were filled with similar products - substitutes. The concept of "Target Marketing" appeared in opposition to the concept of "Mass Marketing”, any new terms "Target Market", "differentiation", "Market niche."

In this topics we will talk about the process and the main stages of the use of Targeted Marketing, describe 5 types of Targeted Marketing contrivances that are used in the whole world practice and consider their use on examples known companies.

Targeted Marketing Contrivance:

Targeted Marketing Contrivance means developing individual marketing efforts for each Parts of the market, the study of the needs of different target groups and the formation of a special offer for each target market, the use of different advertising messages and techniques of product promotion in each Parts. Targeted Marketing concept often also referred to as "Separated" Marketing .

Using Targeted Marketing Contrivances, the company concentrates all its resources and efforts on one or a restricted number of Parts, select a target audience, which has a earmarked (different from the major parts) needs, and tries to be the best way to meet earmarked customer requirements, establishing for it a higher price .

What is Brand?

Most of the People and Senior Executives of Many Marketing and Event Agenies are often asked - "What is a brand?"

 In this article I will try to tell about the history of the Brand. The word brand has deep roots. According to some theories, the Vikings used this word to refer to branding cattle. This was done to fix the selected animals with one owner.

What is Marketing?

ONE.

“Marketing is the process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication, and business development.  It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.”

I like how this is so focused on both the strategic and functional aspects of marketing, but especially that it’s so customer-focused – the word customer is in it three times, more than any other word!