What's the way to Advertising & Brand Promotion?

Technology brand promotion:

The smallest list of technologies used in the promotion of the brand includes a variety of different ways. It may be:

Ø  Creating a dealer network;

Ø  Advertising;

Ø  Organization of centers where you can get all the necessary information;

Ø  Presentations or promotions;

Ø  Print ads and many others.

Television and radio advertising:

Promotion of the brand in a way - a rather expensive option, requiring significant cash injections. This is not the fact that these investments are justified. Of course, the trademark will be recognized, but it is no guarantee that sales will grow.

Printing Advertising:

There is a lot less expensive, but more effective ways to promote the new brand. And it is the use of print advertising. This option is used in the process of unwinding and popularization of "newbie" for a long time. Changes only performance technique, as well as the speed with which products are produced. In this age of advanced technology application details, logos or slogans in minutes. This can be used absolutely any surface.

The undeniable advantage of this kind of promotion is that the customer chooses the size and quantity of printed material, likely buyers, place and time, even when the advertisement will be placed.

It can be:

Ø  Advertising banners of any size, showing the symbols of the brand;

Ø  Small size leaflets;

Ø  Colorful booklet;

Ø  Plastic bags coated with the surface of the new logo of the brand.

All this works perfectly, efficiently and unobtrusively familiarizing consumers with the new brand.

Provocative marketing:

The inexhaustible storehouse of incredible ideas, as well as many additional ways to promote the brand - Provocative marketing.

 What is it?

Imagine the situation when the main square in front of the main office is transformed into painted bright colors of the company logo. Or all of the friendly staff of the company are satisfied with the incredible competition on the main avenue of the city. This striking examples of provocative marketing.

All of the examples of activities not just be remembered for people. They shock and amaze them, and therefore will be discussed. Your sign will see, remember, will be talking about it. But this is what we wanted.

Social technologies:

If the company is not ready for such a radical action plan to promote and implement a more gentle way, you should look in the direction of social technologies.

Building a strategy to popularize the new trademark - it is very subtle. It should take into account the psychological characteristics of the potential consumer audience. And here perfectly manifests itself, such as the social technology "ownership principle".

What it is?

Human psychology is set up so that he subconsciously seeks to belong to or just be implicated with any category of people. It can be secured and successful, neither of which are independent, fashion, sports and others. This is what forms the basis of this principle.

As an example, consider the brand «Marlboro». Visual symbols and the basic elements of the brand reproduce a single image of an independent man. And a man smoking a cigarette «Marlboro», subconsciously associate themselves with him, feeling his success, courage and independence.

Sociological studies confirm the fact that men choose a certain brand of cigarettes is not due to the fact that prefer this brand. It plays the role of the subconscious association, causing emotional and psychological dependence. This means that the product promotion strategy has been built and designed very accurately.

Mass advertising:

The subconscious impact, of course, gives a great effect. But for the sake of this brand should not abandon such an option as the promotion of mass advertising. In addition, existing in the modern world advertising techniques ensure total fame.

Banner, running lines, animated cartoon characters, videos, online resources where you can get all the necessary information, the presentation online - it attracts the attention of the Internet user. And it provides internet advertising. Every day, the number of inhabitants of the virtual world is inexorably rising, and with it increases the likely audience and consumer newfound commercial brand.

Brand extensions:

But often, in spite of all efforts, raspiarit trade mark is not obtained. In this case, comes to help the expansion of delirium. What lies behind this term? Everything is quite simple.

There are brands that have become famous thanks to a single product. Other companies are starting to promote their brands, begin with an expanded range of products, and, as a rule, this move achieves its goal.

Quite often, in order to brand became popular, you should add a few names. Perhaps it is this stuff and not enough to complete the promotion of the brand.

Geographical extension:

List of brilliant ideas, as well as the solution to all problems simply do not exist. Therefore, each situation requires an individual approach. And each has its own solution.

It may happen that a new trade mark is not likely to appeal to the inhabitants of one city, but perfectly unwind in a completely different region. For example, the new sun cream is unlikely to be in demand in the Arctic Circle, but in the Crimea, where the maximum protection, it is sure to find its consumer audience is required from the sun.

Therefore, stretching the geography of branding used often enough. And not just as a way to expand an existing market, but also potentially capture new sales areas.

Direct communication with customers:

Promotion of the new product name in the modern world is simply impossible without direct contact with the product buyers. Options for creating links of this type are many, but the base is network marketing. It is quite successfully used by Western companies for a long time.

The technology of this marketing course lies in the fact that only the consumer can more objectively report on the pros and cons of the product. As a rule, it lacks virtually dismantled on the shelves.

Contact telephone numbers are posted on the product packaging, business cards, private conversation with the consumer, brand profiles for users - a great opportunity to obtain the necessary information. Let not too biased, but making it possible to work out all the lost moments.

This information becomes the basis in the development of new PR strategy updated trademark, or make the necessary changes in the basic structure.

Marketing tools:

To start the process of promotion of the new product name should carefully treat the development of the plan of strategic measures that can take account of its particular properties of its target audience, its preferences and other nuances. But the development of strategic planning involves the use of many types of marketing tool. These means of brand promotion is very effective. It is to them we are now acquainted.

ATL-advertising:

Category ATL is a classic advertising. This is the tool that advertisers choose most often. It is divided into the following types:

Ø  Advertising in print media;

Ø  TV;

Ø  Radio advertising;

Ø  Outdoor;

Ø  Located on a vehicle;

Ø  Indoor

Category ATL is able to cover a very wide audience, and therefore requires relatively high financial costs.

BTL-advertising:

This advertising technique is a set of marketing activities aimed at a more specific influence than direct advertising. BTL gives you the opportunity to convey the advertising message to the individual consumer.

Advertising this category includes the following promotion options:

Ø  Activation of sales through sales representatives;

Ø  Consumer marketing, activation;

Ø  Direct marketing;

Ø  The exhibition as an opportunity to show;

Ø  Special events;

Ø  Loyalty programs for customers ;

Trade marketing:

With such a narrow focus BTL advertising is becoming more and more popular. Proper use of this marketing tool can significantly reduce the costs required for promotion. In addition, the end user gets the full information about the product unwinds.

Internet Marketing:

Promoting the brand in the market, using this tool - the most modern and effective version of the promotion in the present world. It enables the use of the most common methods of promotion on the World Wide Web. These include:

Ø  Search engine optimization;

Ø  All kinds of advertising technology that Mohni found on the Internet;

Ø  SMM and viral marketing;

Ø  Traffic acquisition;

Ø  Mailing bearing the thematic character.

This method provides a tremendous opportunity for the promotion of the brand. Moreover, many companies can be used as a marketing tool in the process of popularization brand solely this channel.

Investment SEO (ISEO):

Investment of SEO, as a marketing brand promotion tool - a whole new way to move through the Internet. The basis of this method is to attract the existing resource base in tandem with a variety of SEO-tools. A well-built strategy will not only accelerate the commercial growth of the brand, but also to ensure its further development.

Investment SEO - is a chain of different activities aimed at raising awareness of the new trademark. It is practiced not artificial attracting traffic, and it is man's work to promote the brand in the SERPs of major systems Yandex and Google.

Promotion of the brand in social networks: 

In today's world more and more popular promotion through social networks. The majority of Internet users is only in social networks, where is quite active virtual life, so to get this audience through search engines is practically impossible.

If you make a list of the most popular social Internet resources, will head the list of leaders:

In contact with;

Ø  Facebook;

Ø  Twitter;

Ø  Youtube;

Ø  Google+ etc.

As a user interested in the social network:

There are many effective ways. It:

Creating a thematic group. Leaders from the above list are perfect for this purpose.

Crossposting. This service allows you to add news from the company's site in various blogging services: on Mail.Ru, Ya.ru, Livejournal, LiveInternet, and others.

Sending news on Twitter.

Working with service Subscribe.ru., Which is also possible to create thematic groups, as well as individual mailings.

Adding news in the social bookmarks.

Taken together, these actions are not quite cunning provide more traffic to the company website. Preheat the interest of potential customers in the advertised product or service, as well as promote brand recognition.

Promotion strategy is being developed for a certain period of time. At the same time, sets specific goals and objectives. But the market situation is quite volatile, so the process requires constant monitoring. It is carried out by constantly analyzing the curre.

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