WHERE MARKETING ENDS, BRANDING BEGINS

WHERE MARKETING ENDS, BRANDING BEGINS

So, you have a business and you are ready to start promoting your brand through the Internet. The first question you face: "How do I create my brand?"

To begin with, it is worth investigating what includes the notion of "branding". Usually, opinions on this issue are divided into several options:

• ·        Design of logos, color schemes and sites.
• ·        Mentions about brands, links and popularity in social networks.
• ·     Achievement of the best positions in search results, advertising campaigns and      other promotion measures.

If you agree with one of the above options, then we regret to inform you that you misunderstand branding. These measures are marketing tools and strategies, and only the outer layer of branding. We must dig deeper.

What is the difference between marketing and branding?

Marketing is a combination of activities and tools that promote your business. This includes SEO, SMM, e-mail distribution, as well as traditional methods and tools of promotion. Branding, on the other hand, is a culture in itself, it is the meaning that determines and controls all the processes of your business.

Basic Principles And Functions Of Marketing

The concept of marketing appeared in Russia not so long ago. He is developing a market management concept in some industries of enterprises. Among the main functions of marketing should be noted analytical, sales and production. Also, do not forget about the control and management functions.

To better understand the goals and objectives of marketing, you need to elaborate on the description of each of them.

↑Analysis and research

The analytical (research) function of marketing is one of the main in this direction of the firm's activity. At the same time, it is possible to realize it in practice only on condition of an effective system of organizing the collection and analysis of information. A thorough analysis of the market situation, internal activities of the enterprise and development prospects, allows improving the management system and increasing the efficiency of commercial activities. It is recommended to study well the products offered by the implementer, its features, the conditions for its promotion and other nuances.

What is Marketing?

ONE.

“Marketing is the process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication, and business development.  It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.”

I like how this is so focused on both the strategic and functional aspects of marketing, but especially that it’s so customer-focused – the word customer is in it three times, more than any other word!