To better understand the goals and objectives of marketing,
you need to elaborate on the description of each of them.
↑Analysis and
research
The analytical (research) function of marketing is one of
the main in this direction of the firm's activity. At the same time, it is
possible to realize it in practice only on condition of an effective system of
organizing the collection and analysis of information. A thorough analysis of
the market situation, internal activities of the enterprise and development
prospects, allows improving the management system and increasing the efficiency
of commercial activities. It is recommended to study well the products offered
by the implementer, its features, the conditions for its promotion and other
nuances.
The analytical
function of marketing pursues such tasks as a general study of the market and
the range of potential consumers, their social status. It is the latter that
can influence the effectiveness of the entire sales strategy. The main
functions of marketing include the analysis of the structures of companies that
are somehow associated with this type of business. This includes competitors,
buyers, as well as firms that are intermediaries or suppliers.
In addition, the essence of the function is a detailed
analysis of the internal activities of the firm . For marketing, this is a
priority. The goal, which is before the research, is, first of all, the
identification of problems, if any, that are a hindrance to development. The
principles of marketing quite often resonate with this line of business. After
all, it is important to focus on the final result of the activity.
↑Sales of products
and services
Calling marketing functions in the enterprise, do not forget
about the sales. A sales function is otherwise called a sales function. Its
goals are to organize goods circulation and quality service, which should
attract consumers. The essence lies in a purposeful and effective implementation
of the commodity policy.
The objectives of the principles used are to ensure the
formation of an assortment of products or services to ensure the implementation
of planned sales volumes.
The tasks and functions of marketing are also directed to
the pricing policy of the business. The efficiency of the entire institution is
usually confirmed by the commercial results of the work. Here, the principles
aimed at improving and adjusting the price strategy are also implied.
↑Production and
assortment
Particular attention should be given to production moments.
In this context, we mean the organization of new products or the expansion of
service offerings, depending on the direction of activity. The production
function provides solutions for optimizing production and changing the range.
This helps to increase the commercial success of the business and bring greater
profits.
Therefore, marketing elements are used to develop a new
strategy for the organization. Due to this, the firm can remain a monopolist
for a while in its field, which, in turn, will promote greater profits.
The essence of such a function is an increase in the
material and technical supply of the enterprise . The goals set for marketing
in this situation are to improve the quality management of the products
offered. Thanks to this, the competitiveness of the goods increases, more
consumers are attracted. As a result, the work of the marketing department
achieves the desired result.
An important part of the provision of production is its
material and technical supply. Here the enterprise can use the provided
opportunities of the wholesale market, other types of procurement of resources
that will be needed in the company's work. Marketing specialists are called
upon to help in this sphere, for which the most effective plan of activity in
this direction is being developed.
↑Control and
management
Also, the function of the marketing department is the
development of an effective strategy for the development of the enterprise in
all areas of business. Including in the sphere of control and management.
Realization of competent marketing is impossible without careful planning. And
it should be not only strategic, that is, composed for the future, but also
operational.
The essence of management in marketing consists in the
constant analysis of the effectiveness of the organization. It is necessary to
trace all the chains of work, starting directly from production and ending with
getting payment for the goods. The principles used for marketing take into
account this moment of the firm's activity. The organization of control over
all decisions taken is one of the final, and very important, moments. Only
after tracing all the implemented plans and analyzing their effectiveness can
we speak about the quality of the conducted business policy.
The basic principles and functions are realized in planning
and developing in practice various ideas, promoting products in a way that is
beneficial and effective for the development of the company. Increasing the
turnover by improving the material base, expanding the proposed goods,
developing a quality advertising company, marketing policy is primarily
designed to increase the profit of the enterprise.
Speaking about which marketing principles and functions are
most important, you can not single out any specific ones. They are all
interconnected. So, quality and price are appreciated by the consumer. And the
organization of delivery influences the increase in sales of products.
The essence of marketing is that all the components of
success harmoniously combined, bringing the owner of the organization a profit.
Principles of marketing can be used in a variety of ways.
The main thing when choosing a planning is its effectiveness. It is not for
nothing that the marketing goals often consist in certain financial efficiency
from the policy of the company conducted at the enterprise in this direction.
This should include advertising campaigns. Also important is the service and
its organization, this allows to further increase business opportunities and
its profitability.
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