Advertisers rarely think about where and how their work will
live, "coming down" from the computer. It weakens and often even
ruins advertising!
A professional advertiser always and everywhere look up to
increase the effectiveness of advertising, i.e. not a chance to get a prize at
the competition, but the opportunity to "sell" as much as possible.
In this struggle, he uses literally all the means available to him, no matter
how insignificant their effect may seem - advertising "talks" with
hundreds of thousands and even millions. Hence, developing its efficiency even
by 1% gives the client significant benefits.
The tool, which will be discussed in this article, can output
very significant benefits. Moreover, the inability or unwillingness to use it
can in common turn the campaign into a waste of the advertiser's funds. This
tool is a delicate account of the features of the environment in which this
advertisement will work. So let’s see how to make advertise more effective.