Many People of branding sector are being worried to thinking
that how can I Promote a New Brand? Nowadays
market situation popularize new trade name and the creation of a positive
attitude towards it strong customer audience. No less important element of the
success of the company, as well as right to spread a marketing technique aimed
at the exclusion of the open spaces of a new product market.
Of individual importance is attached to the concept of
"Brand" in the process of achievement of the goods belonging to the
class of high-tech. This, as a rule, televisions, appliances, computers. The
buyer does not have special skills that only in appearance to assess the
quality and reliability of the brand. The main factor touching the choice of
goods is its brand annexation of a individual company.
All together advertising companies can not perform always
a major role. Usually, the client audience of the manufacturer is formed and
maintained at the expense of a special relationship to her, the foundation of
the two-sided dialogue. At the same time consumers are able to obtain all
necessary information about the company itself.
Primary Steps to Promote the Brand
Draw up a plan of action aimed at promoting a new brand; you
should at the very beginning of its development process.
The program is to Promote
a New Brand is quite extensive. There are the following stages of brand
promotion:
Step 1: Research
At this stage, collecting a variety of information, which
will serve as the basis for the following activities. It is carried out
so-called situational analysis, which includes:
#Evaluation of the new brand and the situation that has
developed around it (consumerism, pop, etc.);
#Determining competitive advantages promoted product;
#Analysis of the competitive environment;
#Setting certain goals and others.
This information will be a basic foundation in the
development of the concept of brand promotion.
Step 2: Setting goals and objectives
Information obtained during the first phase, are taken as a
basis for development purposes. Now you need to give a correct formulation of
the goals and objectives of promotion. The most expedient to carry out the
development objectives for a specific target audience. In this group there may
be several.
The most commonplace to popularize the objectives of the new
name are:
#Increase brand awareness;
#The formation of a positive image, associative perception
as a reliable;
#Gain a competitive audience;
#Sales rise .
The result is true aligned marketing communications becomes
the establishment of cooperation with partner companies, increases the loyalty
of the potential consumer audience, grow sales.
Step 3: Definition of consumer audience
The main purpose of the activities is being developed to
provide the desired effect on the target audience. For maximum effectiveness,
it is divided into groups, which already held a personal work.
Greater interest in building marketing communication links
are the following categories:
#Employees of the company;
#Company partners, company suppliers, dealers;
#Buyers, customers and others.
Separately for each group developed an individual plan of
interventions, taking into account the specific character and personality
characteristics of the target audience.
Step 4: Selection
marketing tool used to influence the customer audience
Typically, they are:
#Service centers, providing comprehensive support;
#Design;
#Building relationships with investors, etc.
Step 5: Development
strategies to promote
After gathering the necessary information made, defined
target audience, comes directly when you are ready to develop promotion
strategy.
Here, the main factors affecting the entire complex, are:
#Market view;
#Who directed the strategy;
#The stage at which there is a brand.
Step 6: The choice of
means by which it is planned to bring the selected marketing activities to
consumers
Here you can select an option of how will be the positioning
of the new product name.
Step 7: Budget
Held budgeting by depends on your activities. But it should
be Create by auditing every part of your activities.
Step 8: The
embodiment of the strategy to life
This step is entirely devoted to the implementation of the
developed plan, aimed at promoting the new brand.
Step 9: Evaluation of
the effectiveness of the work
The final stage, when carried out a deep analysis of the
results, assesses the effectiveness of the work carried out and assessed the
quality of achieving selected targets.
That’s it for today. Coming up soon next article more about Promote a New Brand.
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