Why do Companies Create Brands?

Why do Companies Create Brands? Strategies and Examples

Branding is one way of manipulating consumers. With its help, you can make your product or company different from others in order to get the maximum revenue from potential customers. You can achieve that when mentioning your trademark, people have certain associations arising from the name, service, design, consumer properties of the product and other elements: "smart" camera, bringing joy to a chocolate bar, a pen of a successful person, etc. Often, your potential customers,