In previous article I gave seven ways of low budget Company promotion. today I will show the rest of the ways..
8. Reviews:
Customer feedback is something that you should collect from the moment when
your company was still a business embryo. Especially if your client is more or
less known in your region company. On branded colored letterheads with a
beautiful seal, signed by the first person or key top manager of your client.
Collect and store your reviews in a separate daddy, each in
a separate file, treat them carefully and with respect -) Well, without
fanaticism, of course. You just have to understand that this is the result of
your work. These are your "thank you, you have helped us very much"
from your customers. And do not forget to digitize all the feedback from your
customers. Only exactly in color with high resolution and readable text.
9. Free
consultations, demonstrations, samples:
The name speaks for itself. Do not be afraid
to give! Nobody likes to buy a cat in a poke. Everyone wants to try first, and
then decide on a purchase.
Here your marketing should work in ever more dense bundle
with sales. Because it's not enough just to give it a try - you need to ask
after that at all times - "How did you like it? Let's buy the full
version. Did not like? Why? Etc." Keep in touch, monitor your potential
customer. Offer him special offers, report on new products, promotions,
discounts.
But do not be afraid at the same time to calculate and cut
off the "eternal perforators" - these are those who initially know
that they will never buy, but they will never give up freebies ... Do not waste
your precious time on such "sub-clients" .
10. Atmosphere and
design of the client's office / service hall, reception, meeting room:
In these premises, EVERYTHING should talk about your professionalism, the
quality of your services and the professionals, who actually provide these
services, inspire confidence in you, your company, your product - every detail
and every element.
Remove already, finally, all these antediluvian letters of
gratitude and gratitude of 2003-2007, given to you by someone for something!
Leave one - but a normal, fresh, up-to-date solid professional license, or a
certificate, or a diploma, or what you have to do according to specifics.
No staggering chairs, ripped tables, burnt sofas, cracked
glass surfaces ... Well, take away this piece of furniture, if you do not have
money to pull the upholstery, repair it, buy a replacement. Accumulate a couple
of frameless "pears" for one and a half thousand rubles, if you need
to somehow occupy space - well, let no one sit on them, but they will give some
"dude" -freshness and dynamism to your office.
11. Gift certificates, loyalty programs:
That is, do so that the client wants to you not only to come again, but to bring someone else with them next time. With corporate customers, this, by the way, also works. You just need to think about it longer ... And ask / watch the clients that they can be stimulated by such an action.
A great example - large cosmetic networks, fitness clubs,
mobile operators (at least). Copy this already ready and perfectly working
model and apply it on your business - what specifically hinders you? (The first
gift certificates can be printed on a color printer, if it's really tight ...
get rich - print plastic, do not worry! )
In addition, if you have a representative office of some
federal discount-coupon network (like Groupon, but there are a lot of similar
ones now), or maybe there is a local company with this kind of work principle,
contact there, let you plan an advertising Campaign. Money will not be taken
from you for this, but you will clearly see how much you can earn for such a
day of such a stock with zero investments in coverage and attraction. The decision
is yours.
12.
Cross-marketing campaigns with partners:
Organize joint actions with
your colleagues, with whom your products can complement each other for the same
target audience ( "Bla-bla printing house and furniture store blah blah -
only from May 1 to May 20 share a joint action: buy office furniture and get
80% discount on any advertising printing! " ). Appropriate them well in
the region (media can also take in partners), share contacts with each other,
and work with the client base received, each in its own format.
13. Competitions, quizzes:
Here is about the same as cross-marketing, only a more entertaining format. Each partner performs its function, contributes to it - it provides various formats and character prizes, highlights the event, prints banners, programs web, deals with logistics, photographs, shoots video, feeds, clothes, etc. But someone must take the role of organizer and coordinator. For example, you - as the initiator and creator of the concept ( which you previously send out to the partners you need on your contribution ).14. Cultivate feedback from your customers:
Establish a relationship with them. And develop them. Ask them to express their opinion on any occasion - about your services, about the same services on the market in general, conduct surveys, call for action in your communications, provoke a response to your messages, conduct surveys on the site or with partners, give them free Tips and ask them to evaluate them, get their consent to receive your marketing materials (only useful for them and not often!).
Concluding remarks
Of course, all these ways of low-cost marketing do not
require a lot of money, but require the investment of other resources - this
time, strength, patience, energy, imagination and your knowledge.
Yes, and do not spray on all of the described methods of
promotion - try each one in turn, see - which works best for you, leads the
most customers? Focus on the few best for you for a combination of time and
labor / number of concluded deals.
And one more tip, which I would like to mention, but which
everyone often forgets. Because of the muddy and dipping in the current
probably.
Promote and sell not your company and your products, but
"emotion" and "result" from using your services and
contacting your company!
Services of beauty salon - very few people need, but a
beautiful haircut and the perfect manicure is yes! I'm not at all interested in
the services of an advertising agency, but here's an increase in sales by 20%
in 6 weeks - let's discuss this soon! Tours to Egypt and Greece for cheap -
full, but a complete disconnect from the current worries and immersion in
absolute relaxation for two weeks - such offers are few! (If they exist at all).
So stop, colleagues, disconnect from the bustle, take a
timeout for the day, go to the park, switch off the mobile phone, sit on the
bench, relax, look at the fountains, observe people - low-budget ways to
attract customers are on the market, they can be invented. Just in pursuit of
feverish sales and abstract results, we do not always see them.
PS And do not forget that attracting a new customer costs
five times more than keeping the old one. Therefore, do not forget about your
customer after the first sale (obtained by one of the methods discussed in this
report), in fact - here work with him is just beginning!
(If you want to see Part-1 Click here)
(If you want to see Part-1 Click here)
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