4 ADVICES ON PLACING ADVERTISING ON RADIO

ADVERTISING ON RADIO

In 1949, Leonardo Paez and Eduardo Alcares adapted the American play The War of the Worlds on the local radio station of Ecuador. According to the plot of the radio show, Martians attack the Earth, and the Ecuadorians are bravely defending themselves. And the production was made in the form of direct radio reports. During the broadcast in Ecuador, panic began. When it became clear that all the fears were in vain and it was just a rally, a crowd of angry Ecuadorian men burst into the radio station. Six people died. This is the power of suggestion of the radio!

Today we will give some advice to those who want to advertise in Novgorod radio stations and not lose their money.

1. PLACE ON THE RADIO STATION THAT YOUR CONSUMERS LISTEN. 

Some will find this to be elementary truth, but our experience shows that most entrepreneurs do not know what their customers listen to and are guided by their own taste. Ask your customers which radio stations they listen to, what TV channels they watch, which sites they are sitting on, and here you already have a practically ready list of where you need to place your advertising.

WHERE MARKETING ENDS, BRANDING BEGINS

WHERE MARKETING ENDS, BRANDING BEGINS

So, you have a business and you are ready to start promoting your brand through the Internet. The first question you face: "How do I create my brand?"

To begin with, it is worth investigating what includes the notion of "branding". Usually, opinions on this issue are divided into several options:

• ·        Design of logos, color schemes and sites.
• ·        Mentions about brands, links and popularity in social networks.
• ·     Achievement of the best positions in search results, advertising campaigns and      other promotion measures.

If you agree with one of the above options, then we regret to inform you that you misunderstand branding. These measures are marketing tools and strategies, and only the outer layer of branding. We must dig deeper.

What is the difference between marketing and branding?

Marketing is a combination of activities and tools that promote your business. This includes SEO, SMM, e-mail distribution, as well as traditional methods and tools of promotion. Branding, on the other hand, is a culture in itself, it is the meaning that determines and controls all the processes of your business.

What is Digital Marketing?

What is Digital Marketing?

Definition of the concept

The Internet today is not only a means, but also a full-fledged environment for implementing all aspects of the traditional marketing mix: price, product, place of sale and promotion. Every modern entrepreneur seeks to open virtual doors to his customers, and more and more people around the world are interested in this kind of trade.

We constantly hear around - contextual advertising, leads, optimization, SEO, promotion in social networks, content management, usability, copywriting, web analytics, viral videos, but in fact all these terrible words are parts of a single whole, so those who Just think about translating your business online, you need to clearly know the answers to the questions: Digital Marketing what is it and what for?

As it was said before, the Internet has long ceased to be simply a means of transferring information ( media ), turning from a place to place advertising in a full-fledged sales channel, which allowed to achieve the fastest conversion, or the transition of ordinary visitors to potential and then real customers.

With the help of the Internet, in addition to brand advertising and the sale of physical goods, information, ideas, services, services - everything that somehow brings profit to its owners gradually began to move forward.

According to WebMarketing Experts, the content of Digital Marketing, or if you want - the work of a specialist of the appropriate profile - can be decomposed into four main components listed in the order of their implementation for any marketing campaign:

14 Simple Ways of Low-Budget Company Promotion (Part-2)

In previous article I gave seven ways of low budget Company promotion. today I will show the rest of the ways..

8. Reviews: Customer feedback is something that you should collect from the moment when your company was still a business embryo. Especially if your client is more or less known in your region company. On branded colored letterheads with a beautiful seal, signed by the first person or key top manager of your client.

Collect and store your reviews in a separate daddy, each in a separate file, treat them carefully and with respect -) Well, without fanaticism, of course. You just have to understand that this is the result of your work. These are your "thank you, you have helped us very much" from your customers. And do not forget to digitize all the feedback from your customers. Only exactly in color with high resolution and readable text.

14 Simple Ways of Low-Budget Company Promotion (Part-1)

Low-budget marketing! Dream of any business owner, and still "dream" - if thus also recognition of the company (product) would grow in a geometrical progression ... And the curve of sales from day to day would bend all more abruptly upwards.

But the reality is that the budgets for marketing (advertising, PR - it is necessary to emphasize) are made up according to the laws known only to the "coder" (read - to the marketer, advertiser) And, with rare exceptions, are a weak reflection of reality and the company's need for contacts with the target audience.

They say that the real professionalism of a marketer is to bring the company (product) to the market without a budget ... Well, or with the minimum necessary cash injections.

Basic Principles And Functions Of Marketing

The concept of marketing appeared in Russia not so long ago. He is developing a market management concept in some industries of enterprises. Among the main functions of marketing should be noted analytical, sales and production. Also, do not forget about the control and management functions.

To better understand the goals and objectives of marketing, you need to elaborate on the description of each of them.

↑Analysis and research

The analytical (research) function of marketing is one of the main in this direction of the firm's activity. At the same time, it is possible to realize it in practice only on condition of an effective system of organizing the collection and analysis of information. A thorough analysis of the market situation, internal activities of the enterprise and development prospects, allows improving the management system and increasing the efficiency of commercial activities. It is recommended to study well the products offered by the implementer, its features, the conditions for its promotion and other nuances.

How to Make Advertise More Effective?

Advertisers rarely think about where and how their work will live, "coming down" from the computer. It weakens and often even ruins advertising!

A professional advertiser always and everywhere look up to increase the effectiveness of advertising, i.e. not a chance to get a prize at the competition, but the opportunity to "sell" as much as possible. In this struggle, he uses literally all the means available to him, no matter how insignificant their effect may seem - advertising "talks" with hundreds of thousands and even millions. Hence, developing its efficiency even by 1% gives the client significant benefits.

The tool, which will be discussed in this article, can output very significant benefits. Moreover, the inability or unwillingness to use it can in common turn the campaign into a waste of the advertiser's funds. This tool is a delicate account of the features of the environment in which this advertisement will work. So let’s see how to make advertise more effective.

How to make advertising perfectly?

How to make advertising perfectly so that it arouses interest? How to create the most effective advertising for your product or service? It is important to understand that "working" advertising always consists of the same elements, the availability of which is a guarantee of the success of advertising.

Whatever creative approach you do not have, if you do not use obligation key elements when creating advertising, advertising will be ineffective.

So, the main elements of advertising:

1. The title or Headline.

2. Buttons.

3. Pictures.

4. The value of the service.

5. Availability.

What's the way to Advertising & Brand Promotion?

Technology brand promotion:

The smallest list of technologies used in the promotion of the brand includes a variety of different ways. It may be:

Ø  Creating a dealer network;

Ø  Advertising;

Ø  Organization of centers where you can get all the necessary information;

Ø  Presentations or promotions;

Ø  Print ads and many others.

Television and radio advertising:

Promotion of the brand in a way - a rather expensive option, requiring significant cash injections. This is not the fact that these investments are justified. Of course, the trademark will be recognized, but it is no guarantee that sales will grow.

Printing Advertising:

There is a lot less expensive, but more effective ways to promote the new brand. And it is the use of print advertising. This option is used in the process of unwinding and popularization of "newbie" for a long time. Changes only performance technique, as well as the speed with which products are produced. In this age of advanced technology application details, logos or slogans in minutes. This can be used absolutely any surface.

The undeniable advantage of this kind of promotion is that the customer chooses the size and quantity of printed material, likely buyers, place and time, even when the advertisement will be placed.

Better Tips for New Brand Promotion

Brand promotion is very important things to be known your product to every single people. Promotion of a new brand on impossible without its positioning market. And this process begins with the selection of the name. Large companies when deciding to display products in the international markets, be sure to carry out in-depth study of the selected name, to avoid unpleasant coincidence or associations. In addition to the semantic load is analyzed and the sound of the word. Branding is most contextual to consumer goods.

Basic concept of brand promotion is contained in the following stages:

Ø  Promotion;

Ø  Approximation;

Ø  Pushing.

Traditionally used for this channel branding:

Ø  Promotions;

Ø  Sampling;

How to Promote a New Brand?

Many People of branding sector are being worried to thinking that how can I Promote a New Brand? Nowadays market situation popularize new trade name and the creation of a positive attitude towards it strong customer audience. No less important element of the success of the company, as well as right to spread a marketing technique aimed at the exclusion of the open spaces of a new product market.

Of individual importance is attached to the concept of "Brand" in the process of achievement of the goods belonging to the class of high-tech. This, as a rule, televisions, appliances, computers. The buyer does not have special skills that only in appearance to assess the quality and reliability of the brand. The main factor touching the choice of goods is its brand annexation of a individual company.

All together advertising companies can not perform always a major role. Usually, the client audience of the manufacturer is formed and maintained at the expense of a special relationship to her, the foundation of the two-sided dialogue. At the same time consumers are able to obtain all necessary information about the company itself.

Primary Steps to Promote the Brand

Draw up a plan of action aimed at promoting a new brand; you should at the very beginning of its development process.

The program is to Promote a New Brand is quite extensive. There are the following stages of brand promotion:

Step 1: Research

At this stage, collecting a variety of information, which will serve as the basis for the following activities. It is carried out so-called situational analysis, which includes:

#Evaluation of the new brand and the situation that has developed around it (consumerism, pop, etc.);

#Determining competitive advantages promoted product;

#Analysis of the competitive environment;

#Setting certain goals and others.

This information will be a basic foundation in the development of the concept of brand promotion.

8 Effective ways Promote a Product by Online

There are8 Effective ways to Promote a Product by Online , Read this list that will surely help you

to create a sales and promotion strategy that you can apply in your business and increase sales .

Way 1: Email Marketing

After organic searches, email is the most important way when it comes to achieve customers. And while rankings on search engines and getting organic traffic are tasks that take a lot of time, the email starts working in Proper time. That’s the main reason you should be using email to Promote a Product by Online.

Targeted Marketing Contrivance

Targeted Marketing Contrivance is the Best way of increased competition in the industry markets. Increasing the number of players resulted in the increase in supply and a significant expansion of the range, there are make new chances of acquisition of goods, and the Markets were filled with similar products - substitutes. The concept of "Target Marketing" appeared in opposition to the concept of "Mass Marketing”, any new terms "Target Market", "differentiation", "Market niche."

In this topics we will talk about the process and the main stages of the use of Targeted Marketing, describe 5 types of Targeted Marketing contrivances that are used in the whole world practice and consider their use on examples known companies.

Targeted Marketing Contrivance:

Targeted Marketing Contrivance means developing individual marketing efforts for each Parts of the market, the study of the needs of different target groups and the formation of a special offer for each target market, the use of different advertising messages and techniques of product promotion in each Parts. Targeted Marketing concept often also referred to as "Separated" Marketing .

Using Targeted Marketing Contrivances, the company concentrates all its resources and efforts on one or a restricted number of Parts, select a target audience, which has a earmarked (different from the major parts) needs, and tries to be the best way to meet earmarked customer requirements, establishing for it a higher price .

What is Brand?

Most of the People and Senior Executives of Many Marketing and Event Agenies are often asked - "What is a brand?"

 In this article I will try to tell about the history of the Brand. The word brand has deep roots. According to some theories, the Vikings used this word to refer to branding cattle. This was done to fix the selected animals with one owner.

What is Marketing?

ONE.

“Marketing is the process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication, and business development.  It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.”

I like how this is so focused on both the strategic and functional aspects of marketing, but especially that it’s so customer-focused – the word customer is in it three times, more than any other word!